Your company’s one-pager

If you don’t have a one-pager document about your company, it’s time you get one done.

This concise, space-constrained document should take 3-5 minutes to read, and encourages crisp communication and sharp thinking about your business.

Why do you need a one-pager?

  1. Investors and Journalists don’t have time: your one-pager is your elevator pitch, this is where you want to hit hard on the points that will score you the right points.
  2. Employees can refer to your company’s one-pager as a quick reference whenever they are writing content, designing product, meeting customers, preparing sales proposals. Your one-pager is a compass for them to ensure they are heading the right direction, in line with the company’s goals and values.
  3. Business Clarity: The act of writing down a one-pager forces business owners and leaders to look at the company’s mission, values, goals and refine the business plan. Completing the one page summary will help highlight what’s missing and what needs closer consideration or revision. 

Stuff you can include in your one-pager

  1. Basics: Logo, Company Name, Website, Address
  2. Boilerplate: One paragraph describing the company
  3. Mission, Vision, Values: What does your company stand for?
  4. Milestones: Highlighting key milestones (e.g. funding round, appointment of board member, product launch, etc)
  5. Product/Service: Summary of what you offer and your differentiating points
  6. Customers: Profiles of customers or an actual list of customers that are using your product/service.
  7. FAQs
  8. Management Team
  9. Recent news articles, testimonials or quotes from customers/media/investors
  10. Contact details
Image result for one pager design
Photo credit: Xtensio

Find tools to help you design your one-pager:

  1. Canva
  2. Xtensio
  3. Piktochart
  4. Google Docs
  5. Pinterest: less of a tool, but find lots of nice examples by searching ‘one pager design’

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